Jaïr Hokstam.

Jaïr Hokstam is AI Strategy Lead at Wortell, where he helps organizations shape their approach to AI in a rapidly evolving technological landscape. He connects strategic AI decisions to broader organizational challenges, with the aim of ensuring technology contributes sustainably to value creation and human-centered ways of working.

With over fifteen years of experience in designing and implementing technological solutions, Jaïr looks beyond tools and trends. His focus is on embedding AI structurally into work processes, with attention to adoption, skills, collaboration, and leadership.

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Blogpost / 10-2-2026

Insight first, then acceleration: the key to a successful AI organization

As an organization, you can gain a lot of benefits from AI. But only if you realize that AI is a means to an end, and not an end in itself.