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Wortell strengthens leadership for next phase of growth in the AI era

Press
15-1-2026
Lijnden, January 2026 – Wortell is taking the next step in its development to shape further growth-oriented and sustainable in a market that is accelerating due to the breakthrough of AI. In that context, founder Danny Burlage will hand over the role of CEO to Melvin de Boer. Burlage will take on the role of Chief Strategy Officer (CSO) and will fully  focus on strategy, long-term development and advising  strategic clients in their transformation. 

Scale and direction in an accelerating market 

AI is rapidly becoming a determining factor for how organizations operate, innovate and create value. For many organizations, the focus is shifting from experimentation to structural application, with questions about scale, responsibility and coherence. 

Wortell responds to this by making sharper choices in the division of roles and focus. This creates space to continue to grow simultaneously, to guide customers more intensively and to further develop the organization. 

Melvin de Boer new CEO 

Melvin de Boer will take over as CEO of Wortell and will take on the day-to-day management of the organisation. He brings extensive experience in leading and scaling up organizations and focuses on further developing the organization, strengthening teams and realizing the strategic course in practice. 

"Wortell is at a point where focus and scale come together," says De Boer. "My role is to facilitate that growth and to ensure that the organization is set up for it consistently and future-oriented." 

Focused on sustainable growth 

With this step, Wortell opts for a clear division of roles that suits the phase in which the company finds itself. By sharpening the positioning of strategy and execution, Wortell increases its ability to support clients in complex change processes and at the same time to continue its own growth in a controlled manner. 

"AI is fundamentally accelerating how organizations create value," Burlage says . "My focus is on making sharp strategic choices and helping customers to leverage that acceleration in a responsible and sustainable way. With Melvin as CEO, I am very confident that Wortell will continue to have the same focus on quality and customers that it has shown in recent years." 

About Wortell 

Wortell was founded in 1997 and has offices in Belgium and the Netherlands. Wortell is an innovative IT service provider that helps organizations with their AI transformation by implementing Microsoft technologies and maintaining them as a Microsoft Managed Services Provider. In addition, she does projects and consultancy in the field of AI Business Solutions, Cloud & AI Platforms and Security. Wortell has its own 24/7 365 Managed eXtended Detection & Response service in-house. Wortell is constantly committed to diversity and inclusiveness.